SARTHI

Your companion, from Pause to Play

Creative blocks are not just encountered in an academic setup but also in the industries which are highly driven by competition hence quicker problem solving and coming up with creative ideas keeps them moving ahead and innovating. This time crunch due to competition puts them under stress and result in creative drought, hence we see this as an opportunity and we could create a meaning to them by enhancing their productivity.

In the creative field, more often than not, individuals find them feeling stuck in the process. This stems from the lack of a framework for ideation. This creates a vicious cycle that proves to be frustrating for those involved.

This made us think how may we facilitate brainstorming as an experience that actually serves to enhance the user's productivity by giving them a framework to think in ?

#creative drought #brainstorming #enhance productivity

DOCUMENTED EVIDENCE OF THE SERVICE

TESTIMONIALS

The fact that I could say my thoughts out loud was great. Also I could see that the Saarthi was processing it all real time and taking me through it according to the needs of my problem, and that felt good.

I still have the pages from the walk. they are a part of my documentation for my DP.

Saarthi delivers exactly what it promises. It very rightly doesn't give you solutions but carefully pushes you towards new directions for the answers you come looking for through the interesting tools during the walk. I came out of the walk with a fresh perspective on a problem I thought had no more potential, all thanks to Saarthi's service!

Before availing service i was only able to think in one direction but Sarthi helped me in visualising multiple perspectives. Each tool prompted me to visualise the situation in different ways.

Tools are designed very consciously as each tool helped me detangle my problem .

HOW WE SAW, ANALYSED AND MADE

Process in nutshell

Service form & Prototype

Validation

Promotion

Execution

Feedback

Need Identification

Ideation

Need Identification

Tools used

Graffiti wall

what do you miss? What do you need and what do you wish for? These 3 sections were designed in the common cafeteria where people can walk and write their thoughts.

Semi-Structured interviews

Students, faculty, guards - Questions were asked about their daily activities, what things they are missing and what add on to their productivity and well being on campus.

Card Sorting

Few words had been given to people from different categories of emotions like happy, sad,neutral and asked them to choose the three most relevant words.

Lottery Box

Tool where people have kept their wish list based on their immediate needs in the lottery box

Observation Study

All the studios, faculty lounge and labs had been visited to understand work and hangout spaces for students and faculty.

National Institute of Design

De-stressing activities
during breaks

Identified Needs

Personal space and time to channelize cognitive load and emotions

Interactions as Recreation

Companionship in Interactions

One’s brain will be happier and healthier when it coexists with idle moments without imperatives, nothing to rush to, fix or accomplish. After applying the breaks and doing something for nothing more than sheer pleasure, one is ready to go again, which soars resilience, creativity and productivity.

PRODUCTIVE BREAKS

Latent Need Identified

Ideation

User Persona

Students in design conceptualization or ideation phase having a creative block in their design projects, are overly burdened, tired, and prefer physical activities for refreshment.

Service core

Service formation

Promotion

Execution

The classic questions of 'What', 'How', and 'Why' enable the users to dissect and re frame their problem/ creative block. These may seem obvious but can prove to be extremely useful at the outset, to create a context for their creative issues.

Pre - mortem - It is used to anticipate the possible gaps or failures or the problems that may occur in the design problem

NUF - This test requires the user to rate their ideas under the parameters of newness, usability and feasibility.This allows them to critically examine their own ideas, and identify the areas that require more thought/ work.

What If - it enables the user to start ideating the various attributes of their design that respond to the characteristic chosen

Perspectives - This brainstorming tool requires users first to identify the primary stakeholders and then step into their shoes

Mood Board - This visual probe allows the users to ideate and stroke their imagination.

Realm of 5 senses - The realm of 5 senses is a tool that aims to define ideas that respond to each of the senses.

Attribute Analysis - Attribute analysis is a tool under which the user must list all possible attributes they should/ would have. It helps the user give shape to their concepts.

White Paper